Where it’s you
who defines the culture story
Purpose
To deliver tech-enabled solutions that create value for organizations worldwide by cultivating a dynamic culture that attracts & empowers top talent.
We believe that organizations across the globe can create immense value by outsourcing functions that are non-core to their business or in which they have little to no expertise, so they can focus on what really matters: scale and growth.
Core
Values
Passion
Solving some of the world’s most complex issues through technology automation is what keeps us up at night!
Integrity
If it isn’t transparency and honesty in whatever we do, should there be a reason for us to exist?
Partnership
Meeting and connecting with like-minded individuals and businesses is what makes the journey worthwhile.
Excellence
We strive to master our craft and build depth in the areas we operate in.
Core
Values
Passion
Solving some of the world’s most complex issues through technology automation is what keeps us up at night!
Integrity
If it isn’t transparency and honesty in whatever we do, should there be a reason for us to exist?
Partnership
Meeting and connecting with like-minded individuals and businesses is what makes the journey worthwhile.
Excellence
We strive to master our craft and build depth in the areas we operate in.
Here’s The Team that orchestrated it all…
Continuing
a legacy…
Genesis Holdings began its operations several generations ago. In 1887 it became distributors for W.D. & H.O. Wills cigarettes for all the pre-partition Indian sub-continent. As the business progressed over the next few decades, the group established offices in several major cities in the sub-continent. At the time of partition, the group moved its head office to Karachi, and has since been home to many brands including UDL, TRAX, International Franchises Ltd. (IFL), and Trax Distribution.
Continuing
a legacy…
Genesis Holdings began its operations several generations ago. In 1887 it became distributors for W.D. & H.O. Wills cigarettes for all the pre-partition Indian sub-continent. As the business progressed over the next few decades, the group established offices in several major cities in the sub-continent. At the time of partition, the group moved its head office to Karachi, and has since been home to many brands including UDL, TRAX, International Franchises Ltd. (IFL), and Trax Distribution.