Botnia

Optimizing website conversion rates through a complete design revamp

Client

Industry

Ecommerce & Retail

Service

Web & App Development

project overview

Challenges

Conversion Rate Optimization (CRO)

Existing pages were not optimized for conversions, leading to missed opportunities for sales and sign-ups

Static Designs

Existing designs were static and difficult to edit, leading to increased time and effort for updates

Solutions

Retail stores converted

Incorporated CRO Audit recommendations into the redesigned pages to optimize for conversions.

Deployed virtual PABX solution

Created editable Figma mockups for the redesigned pages, allowing for easy updates and modifications

Outcomes

euro and dollar currency icon used in botnia case study

Immediate boost in sales

Conversion rates improved by 25% due to the implementation of CRO Audit recommendations and optimized user journeys.

Reduced lead time

Time required for future updates decreased by 40% due to the editable Figma mockups, allowing for quick and easy modifications.

project overview

Challenges

Closure of retail stores

due to lockdown, leading to a surge in online orders, which caused order congestion in both company-operated, and third-party warehouses

Heavy reliance on retail

95% of sales on retail vs 5% on e-commerce

Solutions

Retail stores converted

to mini-warehouses that fulfill online orders using inventory management solutions by connecting the stores' existing point-of-sale (POS) systems to Magento web store

Deployed virtual PABX solution

across a network of 100 stores nationwide for virtual order receiving by the store staff & integrating with 3PLs for seamless deliveries from stores to customer’s doorstep

Outcomes

Immediate boost in sales

using virtual sales and ecommerce order fulfillment by store staff

Reduced lead time

of ecommerce order fulfillment by 15 hours, and overall logistics cost by 30%. Set a new trend in the industry by doing virtual sales during COVID-19 lockdown

case studies

An online booking platform for Charter fishing boat business in Manistee Lake

Optimizing order cost and lead times through omni-channel fulfillment

Revamping last mile logistics with end-to-end Tech-Ops

An order and delivery platform for seamless table service at large venues.

An online platform for a banner-printing, and sign-making company.

Revolutionizing Ice Cream Delivery – A Seamless Integration as end-to-end solutions partner

An online property listing platform that lets users find property.

A Purpose-Driven App For Artists To Manage & Showcase Their Art

A ride-hailing app with advanced payment features & tap-to-pay.

A mobile app for carpet designers & colorists to collaborate on

UI redesign for a mobile app that lets users lock & unlock their doors remotely

Recruiting & HostingTech Team For AFortune 10Global Retail Giant

Outsourcing Engineers To A Global Marketing, Design And IT Firm.

An AI-enabled app designed to make networking easier & share information through WhatsApp & Email instantly.