Botnia

Optimizing website conversion rates through a complete design revamp

Optimizing website conversion rates through a complete design revamp

Client
Botnia
Industry
Ecommerce & Retail
Service
Web & App Development

project overview

Challenges

Conversion Rate Optimization (CRO)

Existing pages were not optimized for conversions, leading to missed opportunities for sales and sign-ups

Static Designs

Existing designs were static and difficult to edit, leading to increased time and effort for updates

Solutions

Retail stores converted

Incorporated CRO Audit recommendations into the redesigned pages to optimize for conversions.

Deployed virtual PABX solution

Created editable Figma mockups for the redesigned pages, allowing for easy updates and modifications

Outcomes

Immediate boost in sales

Conversion rates improved by 25% due to the implementation of CRO Audit recommendations and optimized user journeys.

Reduced lead time

Time required for future updates decreased by 40% due to the editable Figma mockups, allowing for quick and easy modifications.

project overview

Challenges

Closure of retail stores

due to lockdown, leading to a surge in online orders, which caused order congestion in both company-operated, and third-party warehouses

Heavy reliance on retail

95% of sales on retail vs 5% on e-commerce

Solutions

Retail stores converted

to mini-warehouses that fulfill online orders using inventory management solutions by connecting the stores' existing point-of-sale (POS) systems to Magento web store

Deployed virtual PABX solution

across a network of 100 stores nationwide for virtual order receiving by the store staff & integrating with 3PLs for seamless deliveries from stores to customer’s doorstep

Outcomes

Immediate boost in sales

using virtual sales and ecommerce order fulfillment by store staff

Reduced lead time

of ecommerce order fulfillment by 15 hours, and overall logistics cost by 30%. Set a new trend in the industry by doing virtual sales during COVID-19 lockdown

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An online property listing platform that lets users find property.

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