Zeftron

zeftron main banner used in zeftron case study

A mobile app for carpet designers & colorists to collaborate on

Client

Industry

Ecommerce & Retail

Service

Mobile App Development

project overview

Challenges

paint plate icon used in zeftron case study

Complexity in Color Selection

Users find it challenging to match colors captured with their camera to the closest colors in the product library.

Inadequate User Experience

Users face difficulties with slow or unresponsive scrolling when browsing image thumbnails, leading to frustration and time loss.

Solutions

Retail stores converted

Integrated camera functionality, enabling search via image, and developed algorithms to match captured colors to the closest color groups in the library

Deployed virtual PABX solution

Utilized efficient algorithms and UI/UX design principles to ensure smooth and responsive scrolling through image thumbnails.

Outcomes

Immediate boost in sales

Accurate color matching through camera integration allows users to find the closest colors to their samples, improving accuracy by 90%.

Reduced lead time

Users now spend less time and effort finding the right colors, improving overall satisfaction by 40

project overview

Challenges

Closure of retail stores

due to lockdown, leading to a surge in online orders, which caused order congestion in both company-operated, and third-party warehouses

Heavy reliance on retail

95% of sales on retail vs 5% on e-commerce

Solutions

Retail stores converted

to mini-warehouses that fulfill online orders using inventory management solutions by connecting the stores' existing point-of-sale (POS) systems to Magento web store

Deployed virtual PABX solution

across a network of 100 stores nationwide for virtual order receiving by the store staff & integrating with 3PLs for seamless deliveries from stores to customer’s doorstep

Outcomes

Immediate boost in sales

using virtual sales and ecommerce order fulfillment by store staff

Reduced lead time

of ecommerce order fulfillment by 15 hours, and overall logistics cost by 30%. Set a new trend in the industry by doing virtual sales during COVID-19 lockdown

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